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Developing and Managing a Franchise and a License Business

The Franchising and Licensing Association (FLA) Singapore and LexisNexis have collaborated to present a publication on franchising to assist entrepreneurs, franchisors and franchisee to understand the concept of developing and managing a franchise.
Publisher: LexisNexis
SG$ 64.20
Quantity
In Stock
Published:
ISBN/ISSN: 9789812365392
Publisher: LexisNexis

Description of Product

The Franchising and Licensing Association (FLA) Singapore and LexisNexis have collaborated to present a publication on franchising to assist entrepreneurs, franchisors and franchisee to understand the concept of developing and managing a franchise.

Written and contributed by a panel of experts, this publication provides a useful guide on locating franchising opportunities, types of financial assistance available to franchisees, the important of establishing an operation manual, the legal and tax implications of franchising, key issues of internationalising a franchise, management of intellectual property and brand licensing. The book is also injected with successful case studies to illustrate the principles of franchising and licensing.

This publication offers a discussion of the franchising environment in Singapore and the essential elements of building a successful franchise. It will serve as an indispensable guide to all who wish to exploit the benefits of franchising.

Table of contents

· Chapter 1: Developing a Franchise 
· Chapter 2: The Operations Manual
· Chapter 3: Intellectual Property Considerations
· Chapter 4: Legal Considerations
· Chapter 5: Growing Your International Markets via Franchising
· Chapter 6: Overview of IP Licensing
· Chapter 7: The Emotional Link - Licensing